KERRY HARRISON / AGE UK

Kerry Harrison shot this important and heartfelt campaign for AGE UK with Raw London back in November so it's fantastic to see it out and about now. 

'For me this shoot was all about the emotion from Iris so we worked hard to tell her story through very subtle changes in posture and expression; I always think less is more in such situations so it was a slow and detailed process. 

I wanted the emotion of the messaging to be matched by the feel of the lighting - realistically cinematic, bringing the eye immediately to Iris and then picking up enough context to help tell the story.

It was quite an emotional day all in all, and hopefully will help to raise awareness in these tough times.'