MARCUS PEEL / APPLE

Pop Up Agent recently had the pleasure of supporting the talented architecture and interiors photographer Marcus Peel on an incredible shoot for Apple where he captured Wallace & Gromit decorating a giant Christmas tree at the iconic Battersea Power Station. The shoot, brought to life by the legendary British animation studio Aardman, was nothing short of magical.

The final image was the result of meticulous planning and execution, combining two separate shoots into one stunning composition. The first shoot captured the beauty of Battersea Power Station at dusk for the backplate. For the second, the projected artwork was photographed under the cover of night, ensuring the big reveal on December 1st remained a festive surprise.

We handled our usual responsibilities including negotiating budgets, managing contracts, and coordinating logistics. Seeing the final image projected onto Battersea Power Station made all the behind-the-scenes work worth it.