LPA Photographers / Iain Crockart / Landor / Barclaycard

LPA PhotographerIain Crockart was commissioned earlier in the year by Landor to shoot a new campaign for Barclaycard out in Cape Town, South Africa. 3 days, 12 locations, 36 models, 54 scenarios - Iain worked across the city to create an image bank of spontaneous, bright and contemporary images for the banking giant. The concept of the shoot was to capture everyday moments, as if shot on an iPhone for Instagram. Iain says 'the ambitious shoot was possible because of a great team working together from the art director (Hsu-Ying Fullick), art buyer (Claire Arroyo), producers (Jonathon Nixon in the UK, Gavin Schneider in South Africa) to stylists, hair and make-up, drivers and assistants'.