Michael Heffernan / Digicel / Jamaica

In March Michael Heffernan was commissioned to shoot a large image library and an above the line campaign for Digicel, a mobile phone network provider covering Oceania, Central America and the Caribbean. The shoot took place over 2 weeks and involved more than 50 models, some professional some street cast. Michael shot at a wide range of locations throughout Jamaica as well as a local studio.

As you can imagine it was a really fun shoot and the results are amazing: a library of vibrant, spontaneous imagery capturing the essence of the Digicel brand. Check out some of the ads below.

LPA/admin9 May 2012Digicel, Image Library, Jamaica, street castingComment