Michael Heffernan / Technogym / Faberi

What with the Olympics and Michael Heffernan's latest shoot we are feeling inspired to head down the gym and get into training! Last month Michael spent a week shooting a new image library for Technogym, the world leader in fitness products and services for physical training and rehabilitation.

Commissioned by Italian agency Faberi, the shoot took place in both Italy and London. The brief was to capture the essence of wellness by shooting people in a wide variety of physical activities. More than 30 professional and street cast models were photographed in locations including a beach, a gym, the countryside and a park.

LPA/admin9 August 2012LPA photographer, Technogyms1 Comment