Nick Daly / Life Agency / Nivea / Million Moments of Closeness

Last year Life Agency commissioned Nick Daly to shoot a new campaign for Nivea to celebrate the brand in it's 100th year. The campaign was hugely successful and not only won the nation's heart but was also won the Best Strategic Thinking Within A Campaign Award at the 2012 MAA Awards. The brief was to shoot ‘Moments of Closeness’ between family and friends who had a real relationship. With LPA Production producing the shoot, Nick and his team ventured off to 5 cities in search of real people and real closeness. First stop, Birmingham, then Brighton, London, Edinburgh and finally, Cardiff.

Laura Gibson (Account Director at Life Agency) gives us her insight…

“Nick has a great approach to his work and it was a delight working with him and his team. The images have beautiful warmth to them, we couldn’t be happier. Thanks so much to Nick and his team and to LPA for doing such a fantastic job on the production.”

Here is the 'making of' video and some of the images Nick captured.

http://www.youtube.com/watch?v=GSD9Lyti_qA